Le Beaujolais Nouveau va bientôt arrive!

And sourgrapes.ie has two cases to give away, thanks to Febvre, wine importer and distributor.

All YOU have to do is pop a witty comment below.

It’s about to arrive? What is, the IMF?

Yes, but no, the Beaujolais Nouveau.

Oh! What’s that?

A celebration (or clever marketing ploy) by Georges DuBoeuf, whereby he releases very young wine, from Beaujolais on November 18th.

What’s it like?

Made from Gamay, it’s fresh, bursting with bright berries, bubble gum and banana.

Really?

Yes, it’s from the carbonic maceration you see.

Mastication?

No maceration, the juice ferments from within the grapes.

Huh?

Nevermind, but don’t forget to drink it slightly chilled.

Chilled, a red wine?

Yes. And it’s great with turkey and ham if you’re doing those for Christmas or Thanksgiving.

Expect to see

A very purple inky wine inside a bottle with a very vivid colourful label.

Expect to hear

Shouts of “Beau Nou!”, as the cork is popped.

Where and how much?

SuperValu, Centra, Molloys, O’Briens, O’Donovans of Cork, Mitchels CHQ, Donnybrook Fair and independent off licences for for about €10.