Posted on June 14th, 2011
Innovation isn’t always about doing new things.
In a clever move, Gabriel Cooney from On The Grapevine in Dalkey has (re)started selling wine direct from barrel.
Of course, this was how it was previously done.
However, resurrecting it back does a number of things:
- Differentiates Gabriel’s shop and creates a great talking point.
- Cuts down on shipping costs (probably) – cuts shipping weight.
- Cuts down on household chores (less trips to the bottle bank) and is greener.
- Cheaper: equivalent to a saving of 25%
Well done Gabriel!